MD Anderson Cancer Center
This work was produced as creative director at mmi agency
LEAD CREATIVE | BRANDing | CAMPAIGN CONCEPTs | ART DIRECTION | DESIGN
I served as creative director and lead art director for more than 8 years, guiding national and local campaigns for multiple divisions within MD Anderson including Regional Care Centers, The Moon Shots Program, Proton Therapy, Children’s Cancer Hospital and national initiatives.
Moon shots Program
Print and digital launch of the MD Anderson Moon Shots Program – a mission to end eight major cancers.
I was tasked with concepting an experiential event for MD Anderson's #endcancer movement, encouraging people to join the fight and strike through cancer. What was a one-time event idea grew to become so popular, it is now used at every MD Anderson event to engage audiences and drive activations.
Regional Care Centers
Print, digital, outdoor and broadcast campaign for MD Anderson’s Regional Care Centers located around Houston.
Served as creative director on national campaigns for Proton Therapy, Number 1 Ranking ad, and the MD Anderson Children's Cancer Hospital.